Deontological Second Paper Essay Example | Topics and Well Written Essays - 1000 words

Deontological second base Paper - Essay ExampleIn order to discuss the ethical acceptability of the direct-to-consumer marketing of pharmaceutic drugs from a deontological point of view, it is good to consider Kants categorical irresponsible. The categorical imperative is the central philosophic theory in the deontological moral philosophy proposed by Immanuel Kant in his work Grounding for the Metaphysics of Morals in 1785. This philosophical concept is generally accepted as a way of analyzing motivations for act. Kants categorical imperative states that an action is morally right if and only we can will that the maxim (or principle) represented by our action be a universal law (as qtd in Shaw 58). Kant strongly says that reason alone can recrudesce a moral law and there is no need of empirical reasoning to arrive at absolute moral truth. Kant specifically tells that a moral rule should be consistently universalizable and free from subjective contradiction. As Masters cite fro m Kant, moral rules must be based on categorical imperatives unless not hypothetical imperatives (111). He adds that those rules must necessarily bind everyone unconditionally, and should not take specific goals or desires of individuals into account.Referring to Kants categorical imperatives, it is unethical to allow the direct-to-consumer marketing of pharmaceutical drugs. As George describes in the case study, it is take a crap that the pharmaceutical industry spent $1.19 billion on TV ads in 2005 (319). Although the industry leaders shoot that these TV ads educate people about a variety of illnesses and keep them informed of the possible drugs to share those illnesses, it is obvious that their actual motive is to generate more sales and to increase profits. When prescription drugs are marketed on a business motive, healthcare becomes a commodity, and the situation hurts fundamental human values. Actually, prescription