Climate change Research Paper Example | Topics and Well Written Essays - 1000 words

Climate multifariousness - Research Paper Example The mean IMC execute is educational in its approach and intends to educate the university students almost the long limit and utterly term consequences of climate change and what is its long-term prognosis for the Australian environment, economy, and growth. The intended IMC turn tail is educational in its approach and intends to educate the university students about the long term and short term consequences of climate change and what is its long-term prognosis for the Australian environment, economy, and growth. It is a salient objective of this media campaign to economic aid the tapered audience understand as to what small steps and lifestyle changes they can resort to, to dilute and apologise the impact of climate change and to predict and quantify the influence these measures could have in ameliorating the short term and long term impact of climate change. This campaign also intends to augment the overall art on the Be t he Change you wish website and to secure at least 75,000 hits during the six-month period over which the campaign spans. There is no denying the fact that this campaign tends to heavily exploit the social networking portals like Facebook, Twitter, and YouTube. So genius important goal is to secure a minimum of 15,000 followers for the Be the Change you want rascal of the Facebook in the six-month period for which the campaign run lows. The overall campaign objective is to supplicate the loyalty and commitment of the tar explicate audience for the cause of climate change.... This campaign also intends to augment the overall traffic on the Be the Change you want website and to secure at least 75,000 hits during the six month period over which the campaign spans. There is no denying the fact that this campaign tends to heavily exploit the social networking portals like Facebook, Twitter and YouTube. So 1 important goal is to secure a minimum of 15,000 followers for the Be the Cha nge you want page of the Facebook in the six month period for which the campaign lasts. The overall campaign objective is to solicit the loyalty and commitment of the target audience for the cause of climate change3. These young audiences being university students will surely be the opinion makers of tomorrow. So the pivotal target of the campaign is to make the optimum use of the meager resources to run an IMC plan that achieves results with a lasting shelf life. Media Plan- A Timeline Sensitive Choice of Media Tools Being typeface to a budgetary limit of 1, 00,000 AUD and extending over a period of six months, the choice of media tools will be such as to blend with the schedule of the target audience4. Based on the assumption that all the universities run to the Curtin academic calendar, the campaign will be initiated in first week of the semester 2012 (Monday February 27). The campaign will last for 6 months and will culminate in week 3 of semester 2. The campaign intends to focus on one university each in 5 states that are VIC, WA, NSW, QLD and SA. At the very start of the campaign, the selected customers and guilds will be emailed pamphlets to get them interested in the awareness drive. Once the campaign is initiated, the customized pamphlets will be